Insight Coffee Roasters was established in Sacramento, California in 2011 around a common love - coffee. Whether served by a professional or at home, the experience should be enjoyable, delicious, healthy and often meaningful.

Excellent coffee takes quality farming, proper roasting, and good brew techniques to excite the palate. We recognize that a lot of bad bitter coffee experiences have led consumers to reach for the additives to make it palatable. Our mission is to teach people that coffee can be fantastic on it's own and sugar, creamer, and syrups are not needed for a delicious cup.

We do so, by highlighting and sharing the great care and precision required every step along the way to create exceptional coffee. From the farms where we SOURCE quality seeds to the ROAST techniques we use to accentuate inherent flavors to how we BREW to highlight the coffee's unique attributes. Each stage is essential to an incredible cup.

December 2011

Insight Coffee Roasters officially opened it’s doors to the public at the flagship roastery and café location in the Southside Park neighborhood in downtown Sacramento.

Fall 2013

Insight Coffee Roasters began operations at Pavilions Plaza via a mobile cart while construction got underway for the full tenant space. With spacious outdoor patio, beautiful bay windows, and ample parking this cafe was designed to be central staple to a vibrant plaza. The full café opened in May 2014.

March 2014

A local coffee house (Broadacre Coffee) situated near the state Capitol in a historical landmark building began to go out of business in early 2014. Insight Coffee Roasters was asked to take over operations and bring people back to this struggling block. After quick renovations to restore premises, Insight opened the doors and began work almost immediately with city officials to help clean up the neighborhood.

MaY 2015

We opened an exciting new location in the heart of downtown Sacramento across from Fremont Park. This LEED certified development, 16 Powerhouse, is the perfect fit to share coffee, tea, and more to a very active neighborhood surrounded by some of the best local restaurants in Sacramento.


Insight Coffee Roasters remains deeply committed to the company Mission. We are doing more trips to origin each year and are constantly working to improve our educational platform for our customers. We remain open to future locations so long as we can deliver on our commitment to great quality coffee. We will remain selective on locations that are the right fit with our Mission and the surrounding community.